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Digital marketing is the marketing of products or services using digital channels to reach consumers. It is all of your online marketing efforts. Businesses use online channels to connect with their current and prospective customers. Examples of online channels include Google search, social media, email, and websites.
It is essential to have digital strategies in your marketing. Planning, reach, converting and engaging with potential customers all help to build your brand. A full circle approach that incorporates digital marketing into your other marketing efforts ensures that you deliver a positive experience to your audience.
People now spend double the time online than they did just 10-12 years ago. This means that people have changed the way they research and shop for products and services. Think about it like this – imagine how people had to change the way they got out their message when the television was invented. There were probably some stressful days on the books as business owners and managers worked to craft the perfect TV commercial in the right format, with the right message. Then they hoped for a return on their investment. When people started television advertising, they had no idea how it was going to revolutionize marketing and the market place.
Today, you need to be where your audience is spending time and right now, that is on the internet. Utilizing digital marketing will also allow you to track results in a real-time environment.
Our tech-savvy team holds certifications in Google Adwords, Google Analytics, Inbound Marketing and SEO.